In 2012, CBS Network selected the Reading Team to be featured on the CBS David Letterman screen on 42nd Street, between 7th and 8th Avenues in Times Square because of the effectiveness of our rigorous early literacy programs. According to CBS data, an estimated 75 million city residents and visitors saw the airing of the Reading Team’s programs in the advertisement, which ran in this highly visible venue every hour, 18 hours a day.